A Guide to Buying Topical CBD Salves, Balms and Lotions

A Guide to Buying Topical CBD Salves, Balms and Lotions

Recently I was whining about my lower back pain when my 71-year-old mother-in-law whipped a tin of CBD cream out of her purse and started slathering it on me. When I realized my back was starting to feel better, I asked her where she got it, what was in it and how often I should use it. She didn’t have the answers. Her friend had told her about CBD benefits and she, like so many others, had jumped on the bandwagon. 

It’s safe to say that all of us have that friend – or in-law – who swears by CBD cream for pain, CBD for inflammation and CBD for anxiety relief, but they don’t necessarily have the background knowledge to go along with their rave reviews. That’s where we come in. We’ve compiled a list of everything you need to know to make informed decisions about what’s right for you when it comes to CBD and, in particular, CBD topicals.

Read on to have your questions answered in this buyer’s guide to CBD muscle rub and all things topical. 

What exactly is CBD and CBD isolate?

CBD (short for cannabidiol) is a naturally occurring compound that interacts with the body’s endocannabinoid system which can affect everything from mood, memory, pain, sleep, metabolism, inflammation, immunity and reproduction. By targeting dozens of areas of the brain and body, CBD can potentially help regulate and remedy countless ailments, which is why it’s being incorporated into everything from beauty products to pet supplies. 

More specifically, broad spectrum CBD isolate, like that produced by Oregon’s inSupply Labs, is CBD in its purest form, with all other cannabinoids and plant compounds removed. With 0% THC content, it will not make a user test positive for THC, nor will the user risk any psychoactive effects. inSupply produces highest quality, lab-tested CBD isolate with custom-designed CBD extraction equipment. inSupply products are independently verified by several independent ISO certified labs, and a Certificate of Analysis is available upon request.

How and why do people usually use CBD? 

Achy muscles after a tough workout, chronic sleep issues, tense shoulders hunched over a laptop all day… we’ve all experienced ailments like these. Because CBD targets so many areas of the body – and mind – many experts believe CBD shows promise in helping with anxiety relief, pain, inflammation and many more issues that can affect your day-to-day health and happiness. 

The best topical CBD salves and lotions are thought to actually relieve pain, not just mask it, because of the way they react with cannabinoid receptors on your skin. Recent studies have shown that CBD topicals can help with symptoms related to everything from osteoarthritis to psoriasis. 

What to look for when buying topical CBD 

With so many CBD products on the market, it’s more important than ever to do your research and find the right topical for you.

  • Always check with your doctor. Together, you can make sure the CBD topical does not contain any ingredients that you are allergic to or that could interfere with prescription medications you might be taking. 
  • Make sure the brand you’re purchasing is legit. Buyer beware stories abound of people who have spent a lot of money only to discover the product didn’t even contain CBD! A good CBD company will have a certificate of authenticity as well as published lab results that you can review. 
  • Pay attention to your body. While topical CBD isn’t known to have negative side effects, you could have a reaction to other added ingredients. Look for natural, American-made products.  
  • CBD companies are not allowed to make grand claims about how their product will cure all your ailments. If they are shouting that from the rooftops, be wary.

Sage Street Trading Co. CBD Topicals 


Sage Street has curated the best of the best, sustainably sourced, topical CBD products so you can shop with confidence.  

Aces Joint Repair  > Sometimes more is more when it comes to needed relief from aches, pains and strains. Aces Joint Repair mentholated rub makes all other topical CBD balms seem, well, wimpy. With 23,000 mg of CBD per can, Aces puts the ultra in ultra-concentrated CBD. 

Asana Mantra When you’re seeking more of a zen vibe from your topical CBD, Asana Mantra can help you find your bliss. Combining 6,000 mg of CBD with relaxation-inducing lavender, Asana Mantra is more than lotion – it’s a wellness retreat in a jar. 

M.O.D.E. for Men  > When work hard / play hard is your modus operandi, M.O.D.E. for Men lotion will help you lift weights, lift a textbook, or lift your spirits. 

The future of CBD is here 

Quality You Can Trust

The Process of Quality CBD

The products on Sage Street Trading Co. are made with CBD isolate from an FDA-registered leader in the manufacturing, processing and sales of CBD. CBD isolate is CBD in its purest form, with all other cannabinoids and plant compounds removed. Unlike full-spectrum CBD – which contains a range of hundreds of other phytochemicals found in hemp like cannabinoids and terpenes – CBD isolate has0% THC. With CBD isolate, you will not test positive for THC or experience any psychoactive effects.

We take the responsibility of selling CBD very seriously which is why we take the voluntary step of third-party testing to ensure our products contain what we claim they do. Our products are independently verified by one of several independent ISO certified labs. A Certificate of Analysis is available upon request.